Kenneth L. Shropshire

Kenneth L. Shropshire
  • David W. Hauck Professor Emeritus of Legal Studies and Business Ethics
  • Professor Emeritus of Africana Studies

Contact Information

  • office Address:

    654 Jon M. Huntsman Hall
    3730 Walnut Street
    Philadelphia, PA 19104

Research Interests: All aspects of sports business and law. This includes college and professional with an emphasis on success strategies, governance, race, social impact and leadership.

Overview

Over a still forging four-decade career anchored at the University of Pennsylvania’s Wharton School, Shropshire combines board service with leadership roles in academia, business, and nonprofit organizations. Over that career he served as the David W, Hauck Professor and a term as Chair of the Legal Studies & Business Ethics Department as well as Director of the Africana Studies Program.  He is now Emeritus and occasionally teaches in areas of interest. At Wharton, he taught core MBA and undergraduate Business Law courses, as well as Real Estate Transactions, Negotiation, and introducing courses Sports Business and Law and Race and the Law.

He also founded the Wharton Sports Business Initiative, creating a first of its kind $5M endowed center for research and executive education. That Initiative moves forward as the Wharton Sports Analytics Business Initiative. From 2017-2022 he also served as founder and CEO of the Global Sport Institute at Arizona State University, a multi-million-dollar initiative funded by adidas.

Shropshire is an experienced independent director, corporate advisor, and global authority on the business of sports. He currently serves as Lead Director and Audit Committee Chair at Moelis & Company (NYSE: MC), where he has provided governance and financial oversight since 2014. Additionally he serves as a Strategic Advisor with SeventySix Capital. His clients there include a wide range of sports business enterprises. Earlier, he co-founded Valley Green Bank in Philadelphia, chaired its Audit Committee, where he and fellow founders guided the bank through all regulatory phases from launch to exit.

His nonprofit board leadership includes service with the Women’s Sports Foundation (Trustee Emeritus), International Tennis Hall of Fame, USA Volleyball, the Sports Lawyers Association and RISE.

Author and commentator, Shropshire has written twelve books (see links below), including The Business of Sports (with Scott Rosner), Negotiate Like the Pros, and the award-winning In Black and White: Race and Sports in America. He is a frequent contributor to national media (ESPN, CNN, NPR, USA Today, New York Times), shaping public dialogue on business, governance, and culture.

Shropshire holds a bachelors degree in Economics from Stanford University, where he played football on scholarship, and a J.D. from Columbia Law School, including a non-matriculating year at Stanford Law, where he conducted research with Professor William B. Gould IV (later Chair of the NLRB). He is a member of the California Bar.

Education

JD, Columbia University School of Law, 1980; AB, Stanford University, 1977

Recent Consulting

Lead Director, Moelis and Company 2014-present; Strategic Advisor with SeventySix Capital; Advising sports leaders; Advising new sports ventures including ProsperityAI and Game Changer Analytics; The Jackie Robinson Museum; NFL; Altius Sports Partners; Arctos Sports Partners; USOPC; Goal Acquisitions Corp.; United States Tennis Association; Miami Dolphins; Negotiation training and consultation.

Academic Positions Held

Wharton: 1986-present.(Director, Wharton Sports Business Initiative, 2004-present; named David W. Hauck Professor, 2001; Chairperson, Legal Studies Department, 2000-2005; Pitney Bowes Term Assistant Professor of Legal Studies, 1986-91). University of Pennsylvania: (Acting Director, Afro-American Studies Program, 1997-98).Arizona State University: Adidas Distinguished Professor of Global Sport, CEO Global Sport Institute 2017-2022.

Other Positions

Strategic Advisor, SeventySix Capital 2026; Acting Director, the Jackie Robinson Museum 2022; Acting Executive Director, RISE, 2016; Attorney, General Business, Sports and Entertainment Practice, 1982-86; Assistant Vice President, Los Angeles Olympic Organizing Committee, 1982-85; Associate, Manatt, Phelps, Rothenberg & Tunney, Los Angeles, 1980-82

Professional Leadership 2005-2009

President, Sports Lawyers Association, 2005-2007

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Research

  • Kenneth L. Shropshire and Collin D. Williams, Jr. The Miseducation of the Student-Athlete, with a New Preface by the Authors (: Wharton School Press, 2026)

  • Kenneth L. Shropshire and Collin D. Williams, Jr. The Miseducation of the Student Athlete: How to Fix College Sports (: Wharton Digital Press, 2017)

    Abstract: The student-athlete’s life: practice, gym, weight room, film review, repeat. Simply put, sports come first. Academics is a distant second. As the revenues generated by big-time college sports continue to skyrocket, virtually all of the debate involves whether (and how much) student-athletes should be paid for play. Kenneth L. Shropshire and Collin D. Williams, Jr., argue that “student” has to come first in student-athlete: the focus should be on prioritizing a meaningful education. In The Miseducation of the Student Athlete: How to Fix College Sports, Shropshire and Williams draw on new research to reveal that it has become increasingly difficult for college athletes to balance school and sports, much less a social life, leading to serious economic, professional, and emotional consequences for young people. Given that fewer than 2% of all college men’s basketball and football players will play at the professional level, the other 98% of student-athletes must be prepared to find and perform well in jobs outside of their respective field of play. In this bold call to action, Shropshire and Williams explain how we got here and what can be done about it. They lay out The Student-Athlete Manifesto, a roadmap to increase the likelihood that student-athletes can succeed both on and off the field. They also offer a Meaningful Degree Model, which ensures education pays for everyone, along with stories of success that show it is possible to be both a student and an athlete. A critical read for student-athletes, sports leadership, policy makers, and anyone who loves college sports, The Miseducation of the Student Athlete has the potential to disrupt college sport and create lasting change.

  • Kenneth L. Shropshire and T. Davis, The Business of Sports Agents 3rd ed (: University of Pennsylvania Press, 2016)

    Abstract: Successful sports agents are comfortable with high finance and intense competition for the right to represent talented players, and the most respected agents are those who can deal with the pressures of high-stakes negotiations in an honest fashion. But whereas rules and penalties govern the playing field, there are far fewer restrictions on agents. In The Business of Sports Agents, Kenneth L. Shropshire, Timothy Davis, and N. Jeremi Duru, experts in the fields of sports business and law, examine the history of the sports agent business and the rules and laws developed to regulate the profession. They also consider recommendations for reform, including uniform laws that would apply to all agents, redefining amateurism in college sports, and stiffening requirements for licensing agents. This revised and expanded third edition brings the volume up to date on recent changes in the industry, including: —the emergence and dominance of companies such as Creative Artists Agency and Wasserman Media Group —high-profile cases of agent misconduct, principally Josh Luchs, whose agent certification was revoked by the NFLPA —legal challenges against the NCAA that may fundamentally change the definition of amateurism —changes to agent regulations resulting from new collective bargaining agreements in all of the major professional sports —evaluation of the effectiveness of the Uniform Athlete Agents Act (2000) to regulate agent conduct —issues faced by the increasing number of agents representing athletes who work abroad as well as athletes from abroad who work in the United States. Whether aspiring sports agent, lawyer, athlete seeking an agent, or simply interested in understanding the world of sports representation, the reader will find in The Business of Sports Agents the most comprehensive overview of the industry as well as a straightforward analysis of its problems and proposed solutions.

  • Kenneth L. Shropshire, Sport Matters: Leadership, Power, and the Quest for Respect in Sports (: Wharton Digital Press, 2015)

  • S. Rosner and Kenneth L. Shropshire, The Business of Sports 2nd ed (:, 2010)

    Abstract: A collection of sports business readings. Edited with Scott Rosner.

  • Kenneth L. Shropshire, Negotiate Like the Pros: A Master Sports Negotiators Lessons for Making Deals, Building Relationships and Getting what you Want (:, 2009)

  • Kenneth L. Shropshire, Being Sugar Ray: The Life of Sugar Ray Robinson, America’s Greatest Boxer and the First Celebrity Athlete (:, 2007)

    Abstract: A biographical study of the boxer Sugar Ray Robinson. That life serves as a prism to view modern-day athletes and the business of sport.

  • Kenneth L. Shropshire and T. Boyd, Basketball Jones: America Above the Rim (:, 2000)

Teaching

All Courses

  • MGMT8980 - Global Modular Course B

    Special course arranged for Wharton MBA students, focused on global business, management and innovation.

Awards and Honors

Undergraduate Excellence in Teaching Award (2010)

Undergraduate Excellence in Teaching Award (2011)

Undergraduate Excellence in Teaching Award (2017)

University of Pennsylvania Martin Luther King Jr. Community Involvement Faculty Award (2017)

100 Most Influential Sports Educators in America

  • Friars Senior Society Faculty Award, 2012

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The Business of Signing a Superstar Athlete

Kenneth Shropshire, professor emeritus of legal studies and business ethics at the Wharton School, explores the expectations, business opportunities, and community impact that come with signing a superstar athlete like LeBron James.…Read More

Knowledge at Wharton - 10/16/2026
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Wild World of College Sports
Wharton Magazine - 04/17/2026

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