Kevin Werbach

• Regulation of emerging digital platforms and services
• Ethical and legal implications of business analytics
• Legal, regulatory, and governance aspects of blockchain and cryptocurrencies

Current Courses

• LGST612 - Responsibility In Bus.

  This course introduces students to important ethical and legal challenges they will face as leaders in business. The course materials will be useful to students preparing for managerial positions that are likely to place them in advisory and/or agency roles owing duties to employers, clients, suppliers, and customers. Although coverage will vary depending on instructor, the focus of the course will be on developing skills in ethical and legal analyses that can assist managers as they make both individual-level and firm-level decisions about the responsible courses of action when duties, loyalties, rules, norms, and interests are in conflict. For example, the rules of insider trading may form the basis for lessons in some sections. Group assignments, role-plays, and case studies may, at the instructor's discretion, be used to help illustrate the basic theoretical frameworks. Course materials will highlight industry codes and professional norms, as well as the importance of personal and/or religious values. Format: class participation, quiz, group report, and final paper or exam. Materials: coursepack. Prerequisites: none.

  LGST612005 ( Syllabus )

  LGST612007 ( Syllabus )

Past Courses

• EAS 499 - SENIOR CAPSTONE

  The Senior Capstone Project is required for all BAS degree students, in lieu of the senior design course. The Capstone Project provides an opportunity for the student to apply the theoretical ideas and tools learned from other courses. The project is usually applied, rather than theoretical, exercise, and should focus on a real world problem related to the career goals of the student. The one-semester project may be completed in either the fall or sprong term of the senior year, and must be done under the supervision of a sponsoring faculty member. To register for this course, the student must submit a detailed proposal, signed by the supervising professor, and the student's faculty advisor, to the Office of Academic Programs two weeks prior to the start of the term.

• LGST101 - LAW AND SOCIAL VALUES

  This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

• LGST222 - INTERNET LAW PRIV CYBER

  This course looks at how courts, legislatures, and regulators confront the major issues of the internet world. Billions of people are now active on social media, and firms such as Google, Facebook, Amazon, and Alibaba are among the worlds most valuable and influential. The legal interfaces between the physical world and the digital world are therefore increasingly important. In particular, exploitation of personal information online by governments, digital platforms, and bad actors is becoming a constant source of major controversies. The material in the course ranges from the foundations of cyberlaw, developed during the e-commerce bubble of the 1990s, to current leading-edge questions around the power and responsibility of digital intermediaries; data protection in the U.S. and Europe; cybercrime;blockchain; and network neutrality. No pre-existing legal or technical knowledge is required.

• LGST242 - BIG DATA, BIG RESP.

  Significant technologies always have unintended consequences, and their effects are never neutral. A World of ubiquitous data, subject to ever more sophisticated collection, aggregation, and analysis, creates massive opportunities for both financial gain and social good. It also creates dangers in areas such as privacy, security, discrimination, exploitation, and inequality, as well as simple hubris about the effectiveness of management by algorithm. Firms that anticipate the risks of these new practices will be best positioned to avoid missteps. This course introduces students to the legal, policy, and ethical dimensions of big data, predictive analytics, and related techniques. It then examines responses-both private and governmental-that may be employed to address these concerns.

• LGST244 - BLOCKCHAIN/CRYPTOCURRENC

  Blockchain techonology is a form of decentralized database that allows for the secure exchange of value without reliance on trusted intermediaries. Blockchain is the foundation for cryptocurrencies such as Bitcoin, as well as for distributed ledger platforms used by enterprise consortia in various industries. Many believe that blockchain solutions have revolutionary potential. They promise to replace legal enforcement with technical mechanisms of cryptographic consensus as the means of generating trust. The technology has generated significant excitement, investment, and entrepreneurial activity in recent years. However, the business value of blockchain-based solutions is uncertain, cryptocurrency valuations are speculative, and there are serious legal, regulatory, and governance challenges to be addressed. This course is designed to give students the tools for critical assessment of ongoing developments in this evolving area.

• LGST299 - SEMINAR IN LAW & SOCIETY

  A study of the nature, functions, and limits of law as an agency of societal policy. Each semester an area of substantive law is studied for the purpose of examining the relationship between legal norms developed and developing in the area and societal problems and needs.

• LGST612 - RESPONSIBILITY IN BUS.

  This course introduces students to important ethical and legal challenges they will face as leaders in business. The course materials will be useful to students preparing for managerial positions that are likely to place them in advisory and/or agency roles owing duties to employers, clients, suppliers, and customers. Although coverage will vary depending on instructor, the focus of the course will be on developing skills in ethical and legal analyses that can assist managers as they make both individual-level and firm-level decisions about the responsible courses of action when duties, loyalties, rules, norms, and interests are in conflict. For example, the rules of insider trading may form the basis for lessons in some sections. Group assignments, role-plays, and case studies may, at the instructor's discretion, be used to help illustrate the basic theoretical frameworks. Course materials will highlight industry codes and professional norms, as well as the importance of personal and/or religious values. Format: class participation, quiz, group report, and final paper or exam. Materials: coursepack. Prerequisites: none.

• LGST642 - BIG DATA, BIG RESP.

  Significant technologies always have unintended consequences, and their effects are never neutral. A world of ubiquitous data, subject to ever more sophisticated collection, aggregation, and analysis, creates massive opportunities for both financial gain and social good. It also creates dangers in areas such as privacy, security, discrimination, exploitation, and inequality, as well as simple hubris about the effectiveness of management by algorithm. Firms that anticipate the risks of these new practices will be best positioned to avoid missteps. This course introduces students to the legal, policy, and ethical dimensions of big data, predictive analytics, and related techniques. It then examines responses-both private and governmental-that may be employed to address these concerns.

• LGST644 - BLOCKCHAIN/CRYPTOCURRENC

  Blockchain technology is a form of decentralized database that allows for the secure exchange of value without reliance on trusted intermediaries. Blockchain is the foundation for cryptocurrencies such as Bitcoin, as well as for distributed ledger platforms used by enterprise consortia in various industries. Many believe that blockchain solutions have revolutionary potential. They promise to replace legal enforcement with technical mechanisms of cryptographic consensus as the means of generating trust. The technology has generated significant excitement, investment, and entrepreneurial activity in recent years. However, the business value of blockchain-based solutions is uncertain, cryptocurrency valuations are speculative, and there are serious legal, regulatory, and governance challenges to be addressed. This course is designed to give students the tools for critical assessment of ongoing developments in this evolving area.

• LGST799 - SEMINAR IN LAW & SOCIETY

  A study of the nature, functions, and limits of law as an agency of societal policy. Each semester an area of substantive law is studied for the purpose of examining the relationship between legal norms developed and developing in the area and societal problems and needs.

• OIDD222 - INTERNET LAW PRIV CYBER

  This course looks at how courts, legislatures, and regulators confront the major issues of the internet world. Billions of people are now active on social media, and firms such as Google, Facebook, Amazon, and Alibaba are among the worlds most valuable and influential. The legal interfaces between the physical world and the digital world are therefore increasingly important. In particular, exploitation of personal information online by governments, digital platforms, and bad actors is becoming a constant source of major controversies. The material in the course ranges from the foundations of cyberlaw, developed during the e-commerce bubble of the 1990s, to current leading-edge questions around the power and responsibility of digital intermediaries; data protection in the U.S. and Europe; cybercrime;blockchain; and network neutrality. No pre-existing legal or technical knowledge is required.

• PPE 498 - DIRECTED HONORS RESEARCH

  Student arranges with a faculty member to do research and write a thesis on a suitable topic. For more information on honors visit: https://ppe.sas.upenn.edu/study/curriculum/honors-theses

• Wharton MBA Program, Teaching Commitment and Curricular Innovation Award, 2011-2012
• Wharton Teaching Excellence Award, 2017-2018

• Apple unveils impressive package in latest iPhones, Philadelphia Inquirer - 09/12/2013
• Comcast’s earnings soar, boost stock, Philadelphia Inquirer - 08/02/2013
• The life of an online professor, American Public Media "Marketplace" - 05/15/2013
• Google Pushed Hard Behind the Scenes to Convince Regulators, New York Times - 01/03/2013
• Skilful players can get ahead of the game, Financial Times - 11/12/2012
• More Than Just a Game, The Economist - 11/10/2012
• Free, high-quality and with mass appeal, Financial Times - 10/22/2012
• MOOC Brigade: Back to School, 26 Years Later, Time - 09/24/2012
• A Free Online Class From Wharton To Get You Started On Business School, Fast Company - 08/24/2012
• Buyer beware: the Facebook debacle, Macleans - 06/06/2012
• Cable companies offer free Wi-Fi — what’s the catch?, American Public Media "Marketplace" - 05/22/2012
• Facebook Updates its Status – by $100bn, The Independent - 02/12/2012
• FCC Criticizes Proposed Merger Of AT&T, T-Mobile, National Public Radio - 11/30/2011
• Mobile phone makers wage war to protect their patents, BBC.com - 10/23/2011
• For Microsoft, Skype Opens Vast New Market in Telecom, New York Times - 05/10/2011
• Sensors and sensibilities, The Economist - 11/04/2010
• FCC Chief On Defensive Over Stalled Broadband Plan, NPR, "All Things Considered" - 10/06/2010
• A virtual counter-revolution, The Economist - 09/02/2010
• 3 Hot Topics at Supernova: Public Policy, Social Media, Privacy, PBS.org - 08/11/2010
• Rivals Google, Comcast join to back Wharton forum, The Philadelphia Inquirer - 07/12/2010
• Universal Internet Access: Not As Simple As It Appears, Information Week - 07/02/2009
• Internet Faces Threat Of Breaking Apart, Information Week - 06/11/2009

Knowledge @ Wharton

• What’s Next for the Digital Living Room?, Knowledge @ Wharton - 09/16/2019
• Is Data Privacy Real? Don’t Bet on It, Knowledge @ Wharton - 08/23/2019
• The Impact of Social Media: Is it Irreplaceable?, Knowledge @ Wharton - 07/26/2019
• Will Facebook’s Libra Bring Cryptocurrency into the Mainstream?, Knowledge @ Wharton - 06/27/2019
• The Promise and Pitfalls of 5G: Will It Kill Cable?, Knowledge @ Wharton - 04/29/2019
• Why the Blockchain Ushers in a New Form of Trust, Knowledge @ Wharton - 01/14/2019
• How the Blockchain Brings Social Benefits to Emerging Economies, Knowledge @ Wharton - 11/28/2018
• How the Blockchain Will Impact the Financial Sector, Knowledge @ Wharton - 11/16/2018
• Can Employees Change the Ethics of Tech Firms?, Knowledge @ Wharton - 11/13/2018
• As the Founders Exit, What’s Next for Instagram?, Knowledge @ Wharton - 10/03/2018
• How the Blockchain Can Transform Government, Knowledge @ Wharton - 07/05/2018
• Why Blockchain Isn’t a Revolution, Knowledge @ Wharton - 06/20/2018
• What the End of Net Neutrality Actually Means, Knowledge @ Wharton - 06/14/2018
• What Wharton Faculty Would Have Asked Mark Zuckerberg, Knowledge @ Wharton - 04/12/2018
• What Facebook Can Do to Rebuild Trust, Knowledge @ Wharton - 04/03/2018
• In the Global Media Chess Game, Comcast Aims for the Sky, Knowledge @ Wharton - 03/06/2018
• How Can the U.S. Improve Internet Security, Speed and Access?, Knowledge @ Wharton - 02/07/2018
• What’s Blowing Up the Bitcoin Bubble?, Knowledge @ Wharton - 01/04/2018
• Internet Policy 20 Years Later: Did the U.S. Get It Right?, Knowledge @ Wharton - 12/19/2017
• What Will Happen if the FCC Abandons Net Neutrality?, Knowledge @ Wharton - 12/05/2017
• After Equifax, Can Our Data Ever Be Safe?, Knowledge @ Wharton - 09/19/2017
• How Can Apple Remain on Top?, Knowledge @ Wharton - 09/15/2017
• Using the Blockchain to Clean Up the Niger Delta, Knowledge @ Wharton - 08/15/2017
• Why Blockchain Creates A New ‘Architecture of Trust’, Knowledge @ Wharton - 06/16/2017
• The Promise — and Perils — of ‘Smart’ Contracts, Knowledge @ Wharton - 05/18/2017
• Selling Your Data: The Vote to Deregulate Online Privacy, Knowledge @ Wharton - 03/30/2017
• The FCC Helped Make the Internet Great: Now, It’s Walking Away, Knowledge @ Wharton - 03/03/2017
• How Net Neutrality Will Fare Under Trump’s FCC, Knowledge @ Wharton - 02/21/2017
• How to Regulate Innovation — Without Killing It, Knowledge @ Wharton - 02/03/2017
• Fake News, Hate Speech and Social Media Abuse: What’s the Solution?, Knowledge @ Wharton - 11/21/2016
• The End of Digital Advertising as We Know It, Knowledge @ Wharton - 11/17/2016
• Will Twitter Find Its True Calling?, Knowledge @ Wharton - 11/04/2016
• AT&T’s Time Warner Deal: Big Risk or Big Reward?, Knowledge @ Wharton - 10/28/2016
• Does Apple Need a New Blockbuster to Thrive?, Knowledge @ Wharton - 09/13/2016
• The Internet’s ‘Nasty’ Side: Can Firms Control the Trolls?, Knowledge @ Wharton - 08/09/2016
• The Net Neutrality Ruling: A New Era for Broadband?, Knowledge @ Wharton - 06/23/2016
• Why Apple Must Move Beyond the ‘Wow’ Moment, Knowledge @ Wharton - 05/06/2016
• Can Twitter Find a Reliable Growth Model?, Knowledge @ Wharton - 02/17/2016
• How Facebook Lost Face in India, Knowledge @ Wharton - 02/15/2016
• People Love Games — but Does Gamification Work?, Knowledge @ Wharton - 02/03/2016
• Will Slowing Growth Take a Bite out of Apple?, Knowledge @ Wharton - 02/01/2016
• Why Ad Blockers Are Spurring a New Technology Arms Race, Knowledge @ Wharton - 10/14/2015
• How Gamification ‘Taps into What Makes Us Human’, Knowledge @ Wharton - 06/26/2015
• A ‘Dumb Pipe’ No More: What Verizon Wants from AOL, Knowledge @ Wharton - 05/15/2015
• Why the Google Antitrust Case Is a ‘Step in the Negotiation Process’, Knowledge @ Wharton - 05/01/2015
• Live — and Lucrative? Why Video Streaming Supremacy Matters, Knowledge @ Wharton - 04/20/2015
• The FCC’s Net Neutrality Ruling: Net Gains, Net Losses, Knowledge @ Wharton - 02/27/2015
• Virtual Reality: Real at Last?, Knowledge @ Wharton - 02/10/2015
• A La Carte TV Is Coming — but Will Consumers Be Better Off?, Knowledge @ Wharton - 10/24/2014
• Snapchat and the Liability Conundrum, Knowledge @ Wharton - 10/22/2014