Robert Digisi

Robert Digisi
  • Lecturer

Contact Information

  • office Address:

    600 Jon M. Huntsman Hall
    3730 Walnut Street
    Philadelphia, PA 19104

Overview

Rob is the Founder and President of Iron Horse Marketing, a boutique consultancy focused on the convergence of sports marketing and new venture development. A veteran sports, leisure and lifestyle sales and marketing executive, Rob has created new profit centers, distribution channels and brand development platforms for organizations including start-ups, pro-sports leagues and multi-billion dollar corporations.

Iron Horse Marketing Highlights include:
• Led Copart’s expansion into the consumer sector through partnerships with NASCAR, the NHRA and associated media outlets.
• For the breakthrough fan-engagement mobile application, Experience, a subsidiary of Cox Media, Rob formed a business development team to secure existing sports team sponsors to utilize the platform offering seat upgrades and unique fan experiences.
• Partnered with NFL All-Pro linebacker, Carl Banks, to launch Famous 58, a line of BBQ/Tailgate party foods.
• Leveraged the technology and infrastructure of Autotote, the leading IT service provider to the pari-mutuel wagering industry, to create a multi-media advertising solution.

Prior to reigniting Iron Horse Marketing in 2017, Rob ran national marketing at Diamond Resorts where he founded and grew The Diamond Resorts Invitational, a nationally televised, official PGA TOUR Champions event by implementing a unique sports marketing model for Diamond to build its brand, demonstrate its competitive advantage and return 100% of the event’s cost through sponsorship and hospitality sales.

Prior to Diamond Resorts, Rob was VP, Strategic Brand Development for upstart Dale and Thomas Popcorn, where he created partnerships and promotions with Universal Pictures, AEG, Miller Beer, Netflix and many others. From 1998-2002 while at Bank One, Rob oversaw business development for co-branded and affinity credit card programs and created General Mills’ Box Tops for Education Visa program.

At the National Basketball Association in the mid/late 90’s, Rob led business operations for the$150MM licensed products division and at the dawn of the digital age, he championed the vision and launched the NBA.com Store and the league’s CRM program. Early in his career, he held finance positions for sports marketing giant IMG in their golf and television production and distribution divisions.

From 2003-05 and since late 2017, Rob has taught the undergraduate and MBA-level sports business classes at The Wharton School and co-founded the Wharton Sports Business Initiative in 2004.

Rob is a graduate of Boston College and earned an MBA from The Wharton School at the University of Pennsylvania. He lives in Northern NJ with his wife and two sons.

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Teaching

Current Courses

  • LGST207 - Sports Business Mgmt

    This course examines various business disciplines as they apply to the sports industry. The course provides the student with an overview of the business of the intercollegiate, Olympic and professional sports enterprises. In addition, the course investigates the business related issues encountered by managers of sports organizations and covers how business principles can be applied to effectively address these issues.

    LGST207001 ( Syllabus )

  • LGST809 - Sports Business Mgmt

    This course examines various business disciplines as they apply to the sports industry. The course provides the student with an overview of the business of the intercollegiate, Olympic and professional sports enterprises. In addition, the course investigates the business related issues encountered by managers of sports organizations and covers how business principles can be applied to effectively address these issues. This course is crosslisted with MGMT815.

    LGST809401 ( Syllabus )

  • MGMT653 - Field Application Proj

    FAP is an experiential-based course where learning is done outside of the classroom. It is unique in its lack of a classroom setting all meetings take place in a professor's office in small teams of 4 to 6 students. Teams are faced withreal-time issues of outside organizations and work with faculty and host managers to construct innovative solutions. Solutions are integrative and cross-functional in nature. We encourage creative thinking giving students wide access towhat we call "area of expertise" faculty. Depending on the project scope we help students arrange meetings with professors who are experts in their field. Host organizations range from large multinational firms to start-ups. A significant percentage of the projects are with non-profits and organizations focused on social causes. Format: Teams (4-6 members) meet with faculty on a weekly basis (30-45 minutes). There are also 3-5 meetings with host managers. In addition to meeting with aFaculty Head, students are given access to "area of expertise" faculty. These faculty members are chosen based on their specific expertise. The final deliverable consists of an oral presentation and a written document. Requirements: Weekly team meetings with faculty project head and a final PowerPoint report and presentation.

    MGMT653021

  • MGMT815 - Sports Business Mgmt

    This course examines various business disciplines as they apply to the sports industry. The course provides the student with an overview of the business of the intercollegiate, Olympic and professional sports enterprises. In addition, the course investigates the business related issues encountered by managers of sports organizations and covers how business principles can be applied to effectively address these issues. This course is crosslisted with MGMT815.

    MGMT815401 ( Syllabus )

Past Courses

  • LGST207 - SPORTS BUSINESS MGMT

    This course examines various business disciplines as they apply to the sports industry. The course provides the student with an overview of the business of the intercollegiate, Olympic and professional sports enterprises. In addition, the course investigates the business related issues encountered by managers of sports organizations and covers how business principles can be applied to effectively address these issues.

  • LGST809 - SPORTS BUSINESS MGMT

    This course examines various business disciplines as they apply to the sports industry. The course provides the student with an overview of the business of the intercollegiate, Olympic and professional sports enterprises. In addition, the course investigates the business related issues encountered by managers of sports organizations and covers how business principles can be applied to effectively address these issues. This course is crosslisted with MGMT815.

  • MGMT653 - FIELD APPLICATION PROJ

    FAP is an experiential-based course where learning is done outside of the classroom. It is unique in its lack of a classroom setting all meetings take place in a professor's office in small teams of 4 to 6 students. Teams are faced withreal-time issues of outside organizations and work with faculty and host managers to construct innovative solutions. Solutions are integrative and cross-functional in nature. We encourage creative thinking giving students wide access towhat we call "area of expertise" faculty. Depending on the project scope we help students arrange meetings with professors who are experts in their field. Host organizations range from large multinational firms to start-ups. A significant percentage of the projects are with non-profits and organizations focused on social causes. Format: Teams (4-6 members) meet with faculty on a weekly basis (30-45 minutes). There are also 3-5 meetings with host managers. In addition to meeting with aFaculty Head, students are given access to "area of expertise" faculty. These faculty members are chosen based on their specific expertise. The final deliverable consists of an oral presentation and a written document. Requirements: Weekly team meetings with faculty project head and a final PowerPoint report and presentation.

  • MGMT815 - SPORTS BUSINESS MGMT

    This course examines various business disciplines as they apply to the sports industry. The course provides the student with an overview of the business of the intercollegiate, Olympic and professional sports enterprises. In addition, the course investigates the business related issues encountered by managers of sports organizations and covers how business principles can be applied to effectively address these issues. This course is crosslisted with MGMT815.

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