Rob DiGisi is a sports business expert, entrepreneur and educator. Across three decades in sports, entertainment and consumer marketing, Rob has created new profit centers, distribution channels and brand development platforms for start-ups, pro-sports leagues and multi-billion-dollar corporations.
Rob has packaged this expertise into the consulting firm, Iron Horse Marketing. His pedigree includes senior marketing, operations and business development for IMG, the NBA, Bank One, Diamond Resorts and as an entrepreneur. The common thread throughout his career is his driving innovation in sports and partnership marketing. For example, he founded and built the NBA’s first online store and its direct-to-consumer marketing platforms and was the founder and COO of the Diamond Resorts Invitational, a nationally televised PGA TOUR event and experiential marketing platform.
Since 2018, Rob has taught both undergraduate and MBA-level sports management classes and oversees student sports business consulting projects. He regularly brings top industry executives into the classroom, blends data with case studies and pushes students to think like owners, investors and senior leaders.
Rob frequently speaks to audiences whose work intersects with sports but who do not live in it every day such as law firms, investment professionals, corporate leadership teams, media companies and industry associations. He has appeared regularly on SiriusXM’s Wharton Business Daily and penned several op-eds for Sports Business Journal.
Rob is a graduate of Boston College and earned an MBA from The Wharton School. A father of two, he and his wife live in Northern New Jersey.
