Photo of Kevin Werbach

Kevin Werbach

Associate Professor of Legal Studies and Business Ethics

Research Interests: digital convergence, internet policy, gamification, telecommunications regulation, online learning innovations

Links: CV, Personal Website, Kevin Werbach (@kwerb) on Twitter


  • LGST240 - Gamification for Business

    Gamification means using the techniques of digital game design to serve business and social impact objectives. The video game industry is now bigger than Hollywood because well-designed games take advantage of both technology and psychology. Gamification takes the elements of games and applies them to real-world environments. Major companies and fast-growing startups now use it in marketing, human resources, innovation processes, healthand wellness, education, and customer engagement.

    This course examines the mechanisms of gamification their effective use in business or other contexts. No particular technical skills or game knowledge are required. The focus is on gamification as a design practice, which it rooted in research on human motivation and implemented through online systems and social media. To illustrate these concepts, the course itself will be gamified.

    LGST240401  ( Syllabus

    LGST240402  ( Syllabus

    OPIM240401  ( Syllabus

    OPIM240402  ( Syllabus