LGST240 - Gamification for Business
Gamification means using the techniques of digital game design to serve business and social impact objectives. The video game industry is now bigger than Hollywood because well-designed games take advantage of both technology and psychology. Gamification takes the elements of games and applies them to real-world environments. Major companies and fast-growing startups now use it in marketing, human resources, innovation processes, healthand wellness, education, and customer engagement.
This course examines the mechanisms of gamification their effective use in business or other contexts. No particular technical skills or game knowledge are required. The focus is on gamification as a design practice, which it rooted in research on human motivation and implemented through online systems and social media. To illustrate these concepts, the course itself will be gamified.
LGST240401 ( Syllabus )
OPIM240401 ( Syllabus )
LGST640 - Digital Game Design Techniques for Business: Rules, Incentives, Applications
Why can't work be fun? And just what is fun, anyway? Leading firms are answering that question through a new business practice called gamification. They are using the techniques of digital game designers to serve objectives as varied as marketing, human resources management, innovation, health and wellness, education, and customer engagement. This course, the first of its kind, examines the mechanisms of gamification and provides an understanding of their effective use.
The course uses a project-based approach to explore gamification as a design practice, which is rooted in research on human motivation and implemented through online systems and social media. No particular technical skills or game knowledge is required. The course draws upon interdisciplinary source material as well as case studies to identify effective analytical models, strategies, techniques, and metrics for the application of game elements to real-world business context.