600 Jon M. Huntsman Hall
Legal Studies and Business Ethics Department
The Wharton School - University of Pennsylvania
3730 Walnut Street
Philadelphia, PA 19104-6340
New research from Wharton’s Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.…Read More
Knowledge @ Wharton - 3/2/2026People who grew up before the rise of generative AI have the chance to steer our technological development in a better direction, writes Wharton’s Cornelia Walther.…Read More
Knowledge @ Wharton - 3/2/2026Jeremy Siegel examines the Supreme Court’s tariff decision, market performance, Fed leadership changes, and geopolitical risks shaping the economic outlook.…Read More
Knowledge @ Wharton - 2/27/2026