Marc Flandreau

Marc Flandreau
  • Howard S. Marks Professor of Economic History

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Knowledge at Wharton

Is Influencer Marketing Worth It?

Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.Read More

Knowledge @ Wharton - 4/26/2024
What Is the Role of Customers in the Gig Economy?

Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.Read More

Knowledge @ Wharton - 4/25/2024
Co-hosts of the ‘Gen Z on Gen Z’ Podcast

In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the "Gen Z on Gen Z" podcast.Read More

Knowledge @ Wharton - 4/25/2024