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Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More
Knowledge @ Wharton - 4/26/2024Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.…Read More
Knowledge @ Wharton - 4/25/2024In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the "Gen Z on Gen Z" podcast.…Read More
Knowledge @ Wharton - 4/25/2024