Photo of Diana C. Robertson

Diana C. Robertson

James T. Riady Professor, Professor of Legal Studies and Business Ethics

Research Interests: business ethics, corporate social responsibility, neuroscience and ethics

Links: CV


  • Sandy Jap, Diana C. Robertson, Aric Rindfleisch, Ryan Hamilton (Forthcoming), Low-Stakes Opportunism, Journal of Marketing Research..
  • Roderick Gilkey, Ricardo Caceda, Andrew Bate, Diana C. Robertson, Clint Kilts, "Using the whole brain to improve strategic reasoning,". In NeuroLeadership Institute Text, edited by Roderick Gilkey, Ricardo Caceda, Andrew Bate, Clint Kilts, (2013).
  • Antia Kersi, Aric Rindfleisch, Janet Bercovitz, James R. Brown, Joseph Cannon, Stephen J. Carson, Mrinal Ghosh, Susan Helper, Diana C. Robertson, Kenneth H. Wathne (2012), Transaction Costs, Opportunism, and Governance: Contextual Considerations and Future Research Opportunities, Marketing Letters, 21 (3), 211 - 222.
  • Roderick Gilkey, Ricardo Caceda, Andrew Bate, Diana C. Robertson, Clint Kilts (2012), Using the whole brain to improve strategic reasoning, Neuro Leadership Journal, 1 (4), 63 - 69.
  • Sandy Jap, Diana C. Robertson, Ryan Hamilton (2011), The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online, Management Science, 57 (9), 1610 - 1622.
  • Diana C. Robertson (2009), Corporate Social Responsibility and Different Stages of Economic Development: Singapore, Turkey, and Ethiopia, Journal of Business Ethics, 88, 617 - 633.
  • Diana C. Robertson, Martha Myslinski Tipton, Sundar Bharadwaj (2009), Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value, Journal of Marketing, 73, 227 - 243.
  • Diana C. Robertson, William T. Ross (2007), Compound Relationships between Firms, Journal of Marketing, 71 (3), 108 - 123.
  • Diana C. Robertson, John Snarey, Opal Ousley, Keith Harenski, F. DuBois Bowman, Rick Gilkey, Clinton Kilts (2007), The Neural Processing of Moral Sensitivity to Issues of Justice and Care, Neuropsychologia, 45, 755 - 766.
  • Diana C. Robertson, William T. Ross, Jr. (2007), Compound Relationships between Firms, Journal of Marketing, 71 (3), 108 - 123.  Abstract
  • F. DuBois Bowman, Rick Gilkey, Keith Harenski, Clinton Kilts, Opal Ousley, Diana C. Robertson, John Snarey (2007), The Neural Processing of Moral Sensitivity to Issues of Justice and Care, Neuropsychologia, 45, 755 - 766.  Abstract
  • Diana C. Robertson, William T. Ross, Jr. (2003), A Typology of Situational Factors: Impact on Salesperson Decision-Making about Ethical Issues, Journal of Business Ethics, 46 (3), 213 - 234.
  • Diana C. Robertson, Talia Rymon (2001), Purchasing Agents' Ethical Behavior: A Randomized Response Technique Study, Business Ethics Quarterly, 11 (3), 455 - 479.
  • Diana C. Robertson, William T. Ross, Jr. (2000), Lying: The Impact of Decision Context, Business Ethics Quarterly, 10 (2), 409 - 440.
  • Diana C. Robertson, Kathryn Graddy (1999), Fairness of Pricing Decisions: The Impact of Franchising as Organizational Form, Business Ethics Quarterly, 9 (2), 225 - 243.
  • William S. Laufer, Diana C. Robertson (1997), Corporate Ethics as Social Control, Journal of Business Ethics, 16, 1029 - 1048.