Suneal Bedi

Suneal Bedi
  • PhD Candidate, Marketing, Business Ethics

Contact Information

  • office Address:

    Ethics & Legal Studies Doctoral Program
    The Wharton School - University of Pennsylvania
    3730 Walnut Street
    Philadelphia, PA 19104-6340

Research Interests: brand equity, intellectual property, consumer behavior, business law, ethics

Links: CV

Overview

Education:
Joint Ph.D. Marketing, Ph.D. Business Ethics, The Wharton School (Expected 2019)
M.S. Marketing, The Wharton School (2018)
J.D. Harvard Law School (2012)
B.A., with honors, Swarthmore College (2009)

Bio: Suneal Bedi is interested in the intersection of branding, intellectual property, and consumer behavior. His work focuses on using various methodologies (including experimental, quantitative, and philosophical) to analyze issues in marketing, law and ethics.

Prior to joining the doctoral program, Suneal worked as a corporate real estate and private equity attorney in the Boston office of Ropes & Gray LLP. He is a member of the Massachusetts State Bar.

Suneal also teaches the undergraduate course LGST 101–Law and Social Values.

Recent Awards: Penn Prize for Excellence in Teaching, 2018; Jackson Lewis Employment Law Best Paper Award (ALSB Conference), 2015; Hans Jacob Heckman Fellowship in Ethics, 2015/2016; Marc and Diane Spilker Corporate Governance Fellowship, 2015/2016/2017.

Publications and Works Under Review:

Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the Wake of Citizens United and Hobby LobbyHastings Business Law Journal, 12 (2), 133-184.

“Measuring Trademark Dilution by Tarnishment.” (under review)

“The Corporate Pro Se Litigant: Rationales for treating individuals and corporations differently.” (under review)

Works in Progress:

“Errors in Measuring Minor Attributes Using Choice Modelling.” (draft prepared, target Journal of Marketing) with David Reibstein.

“Marketing’s Ethical Blindspot: Catering to Consumer Preferences.” (draft prepared, target Journal of Marketing)

“Consumer Responses to Employee Branding.” (data collection in progress, target Journal of Consumer Research) with Americus Reed.

“Vector Autoregressive Models and Trademark Infringement.” (data collection in progress)

“Advertising Addicting Products to Addicts.” with Vikram Bhargava.

“Brand Recall Latency and Trademark Fame Designations.” (data collection in progress) with Mike Schuster.

 

Selected Business Press Publications:

“Is America Great Again? Data Says No” U.S. News and World Report (January 23, 2018). with David Reibstein

“The Lemon that is Lululemon Huffington Post (April 22, 2014).

The Importance of Nation Branding” U.S. News and World Report (March 20, 2018). with David Reibstein

“California’s Attempt to Avenge Revenge Porn” Huffington Post (November 9, 2013).

“From Pigskin to Bacon: The Legal Issues Surrounding the NFL Concussion Litigation” Forbes Magazine (May 8, 2012).

“Why Swiping Right on Everyone isn’t a Winning Strategy” Washington Post (November 4, 2015).

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Teaching

Past Courses

  • LGST101 - LAW AND SOCIAL VALUES

    This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge@Wharton

Never Give Up: What an Entrepreneur Learned from Failure

The shutdown of his startup led author and entrepreneur Ethan Senturia to rethink his long-held ideas about success.

Knowledge @ Wharton - 2018/05/25
Will the EU’s GDPR Rules Launch a New Era of Data Protection?

Companies are likely to extend their compliance with the EU's new GDPR rules globally. But along with new protections come gray areas about implementation, experts say.

Knowledge @ Wharton - 2018/05/24
Why Creating a Business Plan Is a ‘Waste of Time’

What entrepreneurs need is flexibility and innovation -- not a traditional business plan -- says economist and author Carl Schramm.

Knowledge @ Wharton - 2018/05/24