Suneal Bedi

Suneal Bedi
  • PhD Candidate, Marketing, Business Ethics

Contact Information

  • office Address:

    Ethics & Legal Studies Doctoral Program
    The Wharton School - University of Pennsylvania
    3730 Walnut Street
    Philadelphia, PA 19104-6340

Research Interests: brand equity, intellectual property, consumer behavior, business law, ethics

Links: CV

Overview

Education:
Joint Ph.D. Marketing, Ph.D. Business Ethics, The Wharton School (Expected 2019)
M.S. Marketing, The Wharton School (2018)
J.D. Harvard Law School (2012)
B.A., with honors, Swarthmore College (2009)

Bio: Suneal Bedi is interested in the intersection of branding, intellectual property, and consumer behavior. His work focuses on using various methodologies (including experimental, quantitative, and philosophical) to analyze issues in marketing, law and ethics.

Prior to joining the doctoral program, Suneal worked as a corporate real estate and private equity attorney in the Boston office of Ropes & Gray LLP. He is a member of the Massachusetts State Bar.

Suneal also teaches the undergraduate course LGST 101–Law and Social Values.

Recent Awards: Penn Prize for Excellence in Teaching, 2018; Jackson Lewis Employment Law Best Paper Award (ALSB Conference), 2015; Hans Jacob Heckman Fellowship in Ethics, 2015/2016; Marc and Diane Spilker Corporate Governance Fellowship, 2015/2016/2017.

Publications and Works Under Review:

Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the Wake of Citizens United and Hobby LobbyHastings Business Law Journal, 12 (2), 133-184.

“Measuring Trademark Dilution by Tarnishment” (under review) with David Reibstein.

“Errors in Measuring Minor Attributes Using Choice Modelling” (under review) with David Reibstein.

“Marketing’s Ethical Blindspot: Catering to Consumer Preferences” (under review).

“The Prosocial Consumer: To Boycott or not to Boycott” (under review).

“The Corporate Pro Se Litigant: Rationales for treating individuals and corporations differently” (under review).

Works in Progress:

“Consumer Responses to Employee Branding” with Americus Reed.

“Vector Autoregressive Models and Trademark Infringement.”

“Advertising on Addictive Platforms.”

“Brand Recall Latency and Trademark Fame Designations.”

“Managerial Proclivities to Misreport.”

Selected Media Publications:

“Is America Great Again? Data Says No” U.S. News and World Report (January 23, 2018). with David Reibstein

“The Lemon that is Lululemon Huffington Post (April 22, 2014).

The Importance of Nation Branding” U.S. News and World Report (March 20, 2018). with David Reibstein

“California’s Attempt to Avenge Revenge Porn” Huffington Post (November 9, 2013).

“From Pigskin to Bacon: The Legal Issues Surrounding the NFL Concussion Litigation” Forbes Magazine (May 8, 2012).

“Why Swiping Right on Everyone isn’t a Winning Strategy” Washington Post (November 4, 2015).

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Teaching

Past Courses

  • LGST101 - Law and Social Values

    This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge@Wharton

What Traits Do Entrepreneurs Need to Succeed?

Audacity and courage are among the hallmarks of successful startup founders, according to panelists at the recent Wharton India Economic Forum.

Knowledge @ Wharton - 2018/12/17
Searching Google: Lessons from Sundar Pichai’s Congressional Testimony

Congress recently grilled Google CEO Sundar Pichai on privacy issues, political bias and possible plans to introduce a censored search engine in China. Experts from Wharton and elsewhere weigh in on his testimony.

Knowledge @ Wharton - 2018/12/14
Will the Poland Climate Talks Lead to Action — or More Words?

Strong language on climate change must translate into government policies and carbon pricing, experts say.

Knowledge @ Wharton - 2018/12/14