Suneal Bedi

Suneal Bedi
  • PhD Student

Contact Information

  • office Address:

    Ethics & Legal Studies Doctoral Program
    The Wharton School - University of Pennsylvania
    3730 Walnut Street
    Philadelphia, PA 19104-6340

Research Interests: brand equity, intellectual property, first amendment

Links: CV

Overview

Education:
Joint Doctorate (Expected 2019)
Ph.D. Marketing, Ph.D. Ethics and Legal Studies
J.D. Harvard Law School (2012)
B.A. Swarthmore College (2009)

Bio: Suneal Bedi is interested in the intersection of branding, intellectual property, and free speech. His research interests include how branding and corporate speech affect consumer behavior and first amendment rights associated with corporate entities.

Prior to joining the doctoral program, Suneal worked as a corporate real estate and private equity attorney in the Boston office of Ropes & Gray LLP. He is a member of the Massachusetts State Bar.

Suneal also teaches the undergraduate course LGST 101–Law and Social Values.

Recent Awards: Jackson Lewis Employment Law Paper Award (ALSB Conference), 2015; Hans Jacob Heckman Fellowship in Ethics, 2015/2016; Marc and Diane Spilker Corporate Governance Fellowship, 2015/2016.

Recent Scholarly Publications: 

Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the Wake of Citizens United and Hobby LobbyHastings Business Law Journal, 12 (2), 133-184.

Work Under Review:

“Bad Brands: Empirically Assessing Trademark Tarnishment.”

“The Corporate Pro Se Litigant: Rationales for treating individuals and corporations differently.”

Works in Progress:

“Vector Autoregressive Models and Trademark Infringement.”

“Marketing to Consumer Preferences: An Ethical Dilemma.”

“Pitfalls on Conjoint Analysis in Patent Infringement Litigation.”

“Corporate Treason.”

Selected Business Press Publications:

“Is America Great Again? Data Says No” U.S. News and World Report (January 23, 2018). with David Reibstein

“The Lemon that is Lululemon” Huffington Post (April 22, 2014).

“California’s Attempt to Avenge Revenge Porn” Huffington Post (November 9, 2013).

“From Pigskin to Bacon: The Legal Issues Surrounding the NFL Concussion Litigation” Forbes Magazine (May 8, 2012).

“Why Swiping Right on Everyone isn’t a Winning Strategy” Washington Post (November 4, 2015).

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Teaching

Past Courses

  • LGST101 - LAW AND SOCIAL VALUES

    This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge@Wharton

How Automation Could Make Teams Less Efficient — and Less Cooperative

New Wharton research delves into the little-studied question of how human performance and team dynamics are impacted by automation.

Knowledge @ Wharton - 2018/02/21
Seeing Red: Can a Brand Trademark a Signature Color?

Luxury fashion designer Christian Louboutin is fighting to trademark his signature red shoe soles in the European courts. Will he succeed?

Knowledge @ Wharton - 2018/02/21
How Living Wills Can Work for ‘Too Big To Fail’ Firms

Planning for the possible orderly shut-down of big banks can ensure that shareholders and management "bear the consequences of their decisions" -- not taxpayers, says the outgoing FDIC chair.

Knowledge @ Wharton - 2018/02/21