Robert DiGisi

Robert DiGisi
  • Lecturer

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Overview

Rob is a veteran sports, leisure and lifestyle sales and marketing executive who has created new profit centers, distribution channels and brand development platforms for organizations including start-ups, pro-sports leagues and multi-billion dollar corporations.

His pedigree includes entrepreneurship and senior positions at the National Basketball Association, IMG, Bank One and at Diamond Resorts International where he launched and built The Diamond Resorts Invitational, a nationally televised, official PGA TOUR Champions golf tournament.  Traditionally the event comes first and then the title sponsor, but Rob flipped the model resulting in breakthrough brand development at a fraction of the cost of traditional entitlements.  Over four years, the golf tournament and associated events raised over $2.3 million for Florida Hospital for Children.

Prior to Diamond Resorts, Rob was VP, Strategic Brand Development for upstart Dale and Thomas Popcorn, where he created partnerships and promotions with Universal Pictures, Anschutz Entertainment, Miller Beer, Netflix and many others.  At Bank One, he oversaw business development for co-branded and affinity credit card programs and created General Mills’ Box Tops for Education Visa program.

As an entrepreneur, Rob ran Iron Horse Marketing from 2002-2008 and again from 2009-2012.  Highlights included:

  • Led Copart’s expansion into the consumer sector through partnerships with NASCAR, the NHRA and associated media outlets.
  • Partnering with an NFL All-Pro, Carl Banks, to launch Famous 58, a line of BBQ/Tailgate party foods.
  • Leveraging Autotote’s technology infrastructure at horse racing tracks to create a multi-media advertising solution.

At the NBA, Rob led business operations for the $150MM licensed products division and at the dawn of the digital age, he championed the vision and launched the NBA.com Store and the league’s CRM program.  Early in his career, he held accounting positions for sports marketing giant IMG in their golf and television production and distribution divisions.  From 2003-05, Rob taught the MBA-level course “Entertainment and Sports Marketing” at The Wharton School and co-founded the Wharton Sports Business Initiative in 2004.

Rob is a summa cum laude graduate from Boston College and earned an MBA from The Wharton School at the University of Pennsylvania. He lives in Northern NJ with his wife and two sons.

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