Mitchell N. Berman

Mitchell N. Berman
  • Leon Meltzer Professor of Law

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What Makes Songs Popular? It’s All About ‘You’

Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers, and what that could mean for other products.

Knowledge @ Wharton - 1/26/2021
Should Universities Try to Capture More Value from Their Research?

On average, universities in the U.S. capture 16% of the value they help create in the startups spawned by their research. Two new papers co-authored by Wharton’s David Hsu look at what academic institutions need to consider when it comes to commercializing their IP.

Knowledge @ Wharton - 1/25/2021
The Power of People: Why Philanthropy Requires More Than Money

Brigitte Hoyer Gosselink of talks with Wharton’s Katherine Klein about how the tech giant’s philanthropic arm leverages financial and human capital to help nonprofits around the world.

Knowledge @ Wharton - 1/25/2021