Photo of Kevin Werbach

Kevin Werbach

Associate Professor of Legal Studies and Business Ethics

Research Interests: digital convergence, internet policy, gamification, telecommunications regulation, online learning innovations

Links: CV, Personal Website, Kevin Werbach (@kwerb) on Twitter

Contact Information

Address: 673 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, PA 19104
Email: werbach@wharton.upenn.edu
Office: (215) 898-1222

Overview

Education

JD, Harvard University, 1994; BA, University of California at Berkeley, 1991

Recent Consulting

World Bank (2014-15). Advising on use of gamification in massive open online courses.

Marriott and Franklin Covey (2014). Developing gamification system for employee motivation.

Organization for Economic Cooperation and Development (2013). Analysis of the future of broadband networks.

Federal Communications Commission (2009-10). Advising on broadband, open Internet, and open government policies.

Academic Positions Held

Wharton: 2004-present

Other Positions

Founder, Supernova Group, 2002-present; Editor, Release 1.0, 1998-2002; Counsel for New Technology Policy, Federal Communications Commission, 1994-1998

Professional Leadership 2008-2013

Director, TPRC Research Conference on Communication, Information and Internet Policy, 2003-2009; Fellow, Global Institute for Communications (GLOCOM), 2002-present; Editorial Board, Info: The Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media, 2010-present; International Editorial Board, I/S: A Journal of Law and Policy for the Information Society, 2006-present; Editorial Board, Journal of Information Policy, 2010-present; Faculty Affiliate, Penn Center for Technology, Innovation, and Competition, 2010-present; Faculty Affiliate, Wharton Public Policy Initiative, 2013-present

Corporate and Public Sector Leadership 2008-2013

FCC Review Co-Lead, Obama-Biden Transition Project, 2008-09; Director, Public Knowledge, 2011-present; Advisory Council, Institute for the Future, 2012-present; Advisory Board, Genesys Angelbridge Fund, 2000-2009

Research

Research

The future of telecommunications policy in a converged digital broadband world; definitional and ethical aspects of gamification (digital game design techniques in business); implications of massive open online courses (MOOCs) as a new form of learning.


  • Kevin Werbach, Dan Hunter, The Gamification Toolkit (2015).
  • Kevin Werbach, The Development and Diffusion of Digital Content  Description
  • Kevin Werbach (2011), The Wasteland: Anticommons, White Spaces, and the Fallacy of Spectrum, Arizona Law Review, 53 (1).  Abstract
  • Kevin Werbach (2010), Off the Hook, Cornell Law Review, 95, 101.  Abstract
  • Kevin Werbach (2010), Castle in the Air: A Domain Name System for Spectrum, Northwestern University Law Review, Vol. 104, p. 613.  Abstract
  • Kevin Werbach (2009), Higher Standards: Regulation in the Network Age, Harvard Journal of Law and Technology, 23, 179.  Abstract
  • Kevin Werbach (2008), The Centripetal Network: How the Internet Holds Itself Together, and the Forces Tearing it Apart, UC Davis Law Review  Abstract
  • Kevin Werbach (2007), Only Connect, Berkeley Tech. L. J., 1234.  Abstract
  • Kevin Werbach (2007), Sensors and Sensibilities, Cardozo Law Review, 2007.  Abstract
  • Kevin Werbach (1761), The Network Utility, Duke Law Journal, 60.  Abstract

Awards And Honors

In The News

Knowledge @ Wharton

Courses

Current

  • LGST612 - Responsibility in Professional Services

    This course uses a professional services context to introduce students to important ethical and legal challenges they will face as leaders in such fields as financial services, health care, real estate, and consulting. However, the scope is not limited to these contexts and will be equally useful to students preparing for any managerial position that is likely to place them in advisory and/or agency roles owing duties to employers, clients, suppliers, and customers. Although coverage will vary depending on instructor, the focus of the course will be on developing skills in ethical and legal analyses that can assist managers as they make both individual-level and firm-level decisions about the responsible courses of action when duties, loyalties, rules, norms, and interests are in conflict. For example, the rules of insider trading may form the basis for lessons in some sections.

    Group assignments, role-plays, and case studies may, at the instructor's discretion, be used to help illustrate the basic theoretical frameworks. The type of thematic question the course may address is whether management can or should be considered a "profession" in the ways that law and medicine are. In some sections, students will form "industry groups" representing different service sectors. These groups will research and present critiques of existing ethical codes as well as draft their own individual "personal codes of conduct" based on course materials and industry norms, as well as personal and/or religious values

    Format: class participation, quiz, group report, and final paper. Materials: coursepack. Prerequisites: none.

    LGST612010  ( Syllabus

    LGST612012  ( Syllabus

Previous

  • LGST240 - Gamification for Business

    Gamification means using the techniques of digital game design to serve business and social impact objectives. The video game industry is now bigger than Hollywood because well-designed games take advantage of both technology and psychology. Gamification takes the elements of games and applies them to real-world environments. Major companies and fast-growing startups now use it in marketing, human resources, innovation processes, healthand wellness, education, and customer engagement.

  • LGST612 - Responsibility in Professional Services

    This course uses a professional services context to introduce students to important ethical and legal challenges they will face as leaders in such fields as financial services, health care, real estate, and consulting. However, the scope is not limited to these contexts and will be equally useful to students preparing for any managerial position that is likely to place them in advisory and/or agency roles owing duties to employers, clients, suppliers, and customers. Although coverage will vary depending on instructor, the focus of the course will be on developing skills in ethical and legal analyses that can assist managers as they make both individual-level and firm-level decisions about the responsible courses of action when duties, loyalties, rules, norms, and interests are in conflict. For example, the rules of insider trading may form the basis for lessons in some sections.

  • LGST621 - The Government and Legal Environment of Business

    This course provides students with a basic understanding of how the law and the political process affect business strategy and decision making. It is co-taught by faculty from the Departments of Legal Studies & Business Ethics and Business & Public Policy. Topics include how legal infrastructure (contracts, intellectual property, antitrust, etc.) affect business strategy, and how businesses deal with challenges involving government agencies, legislation, or the press. The course presents broadly applicable frameworks that will help students to manage and advise clients more effectively in a world heavily influenced by legal concerns and governmental forces.

  • LGST640 - Digital Game Design Techniques for Business: Rules, Incentives, Applications

    Why can't work be fun? And just what is fun, anyway? Leading firms are answering that question through a new business practice called gamification. They are using the techniques of digital game designers to serve objectives as varied as marketing, human resources management, innovation, health and wellness, education, and customer engagement. This course, the first of its kind, examines the mechanisms of gamification and provides an understanding of their effective use.